All Posts by Collin McElhannon

Collin McElhannon

Collin, senior account executive, joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass, AyrKing and Antunes. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.

Back to the basics for PPC campaign success

  A PPC campaign is a multi-faceted beast, easily as complicated as most modern traditional marketing campaigns. There are countless elements that need to be experimented with, tweaked and optimized in order to see the kind of results your company is hoping for. You may have all the “behind the scenes” aspects nailed: Well-organized campaigns […]

A Social Media Lesson From Johnny Football

Who are you again? Considerations for establishing consistent brand messaging

  In The Art of War, Sun Tzu wrote, “If you know the enemy and know yourself, you need not fear the results of a hundred battles.” While obviously written for a different audience, many professionals recognize how applicable Sun Tzu’s classic is to the business world.In the corporate setting, this particular quote is especially […]

Launching a new website? Tips for successfully handling an Adwords migration

  An SEM client of ours is in the final stages of preparation for launching their new website. Online sales are a major part of their revenue stream, which means they’ll need to have their Adwords campaigns updated and “going live” at the same time as the new site. Sooner or later, many of us […]

The Secret Behind Strong (Client-Agency) Teams

For certain fans like me, March means one thing — baseball. Forget the “madness” of the NCAA men’s basketball tournament: Major League Baseball spring training is underway (with Opening Day just a few short weeks away), and every good southerner knows that NCAA baseball is already in full swing. For MLB teams, spring training is […]

Mistakes to Avoid When Crafting Surveys

From client-satisfaction to customer-perceived effectiveness, most B2B and B2C marketers understand the profound insight surveys can provide into various aspects of their marketing efforts. However, in order to ensure you’re getting quality responses, make sure you steer clear of these easily avoided pitfalls that can compromise your survey results. Leading questions Don’t phrase survey questions […]

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