All Posts by Collin McElhannon

Collin McElhannon

Collin, senior account executive, joined the VantagePoint team in 2012 and has been a key member of the client services team for Henny Penny, T&S Brass, AyrKing and Antunes. A proud Clemson graduate, Collin is as meticulous about his college football fanhood as he is about the details of a new client project.

Mistakes to Avoid When Crafting Surveys

From client-satisfaction to customer-perceived effectiveness, most B2B and B2C marketers understand the profound insight surveys can provide into various aspects of their marketing efforts. However, in order to ensure you’re getting quality responses, make sure you steer clear of these easily avoided pitfalls that can compromise your survey results. Leading questions Don’t phrase survey questions […]

What NOT To Do: Adwords Edition

Google has truly revolutionized many aspects of our lives. From the way we search the Internet, where we check our email, cloud computing to Android and everything in-between, Google has become synonymous with the Internet and its countless uses. For those involved in digital marketing, one of the most useful tools they have created is […]

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