Due to an incredible number of technology advancements, marketers can now utilize data like never before to significantly enhance marketing efforts. Data is nearly ubiquitous in business but is particularly poised to support marketers across three stages of customer engagement.

What can foodservice marketers do to separate themselves from the competition and become even more relevant to customers? Try the “Three Marketing Ds”: disruption, data and digital.

After spending three very full days immersed in the foodservice industry at the IFMA COEX 2016 conference, I was again reminded that the only constant in this industry is change. Technology is rapidly descending on this industry like I have never seen it before.

I had the wonderful opportunity to once again attend and participate in IFMA’s Presidents Conference recently held in Scottsdale, Arizona.

Much has been written over the years about the correlation between a company’s culture and its employees’ job satisfaction and how well it performs in its industry. I have always enjoyed reading about and being a student of this important cause-and-effect dynamic, but it’s even more enjoyable when you experience it firsthand. If you don’t mind, let me take a minute as VantagePoint’s CEO to brag on our company and its people.

People here at VantagePoint will tell you that I am a big fan of Chick-fil-A. On my way to a client meeting yesterday, I had only a few minutes to grab a quick bite. I had two options: Chick-fil-A or another leading fast food restaurant that I won’t mention by name. Because of my brand […]