All Posts by Craig O'Neal

Craig O'Neal

The Rise of the CMO

I was delighted to see in BtoB Magazine’s 10th Anniversary issue that one of the major trends over the past 10 years in the business-to-business space is the rise of the CMO. Admittedly biased, the addition of this key function to the c-suite is a must for any company who really is serious about growth […]

Take the market leaders’ challenge

I was reviewing the top 100 B2B advertisers list that was published in a “recent” issue of BtoB Magazine. (Yes, I’m a bit behind on my reading). The list reinforced for me what I have known for a long time: market leaders are also marketing leaders. While that may seem to be stating the obvious, […]

A great product doesn't guarantee market success

It’s still very easy to fall into the trap of thinking that if you develop a great product, everything else will just take care of itself. Very recently I was in a meeting and listened to a CEO of a company confess that his product wasn’t selling like he thought it should. He said that […]

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