All Posts by Damien Pierce

Damien Pierce

Damien brings more than 17 years of digital marketing experience to his role as director of digital strategy. He is focused on developing and executing digital marketing plans that grow businesses and engage audiences. He is well-versed in SEO, digital advertising, analytics and website development, having managed accounts for e-commerce companies. A graduate of the University of Texas at Austin with an MBA from the University of South Carolina, Damien is the typical Texan who never stops bragging about his home state.

B2B SEO Strategy: How to optimize your site and solve your customers’ pain points

No matter what your B2B SEO tactics are, satisfying search intent should be your number one priority. Focus on understanding what your audience needs and then provide the solution that resolves their most immediate pain point. Optimizing for users rather than search engines let’s you design a strategy that attracts more users — before and after the click.

How to Improve Your SEO Strategy During COVID-19

Since most of the world is on lockdown, SEO is a winning strategy. Here are three ways to improve your SEO strategy during this time of uncertainty.

How to measure the success of your digital marketing campaigns

When it comes to measuring the performance of your digital marketing efforts, there are two kinds of metrics: numbers that drive business decisions and everything else. Unfortunately, we don’t always geek out on the right ones.

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