No matter what your B2B SEO tactics are, satisfying search intent should be your number one priority. Focus on understanding what your audience needs and then provide the solution that resolves their most immediate pain point. Optimizing for users rather than search engines let’s you design a strategy that attracts more users — before and after the click.
Since most of the world is on lockdown, SEO is a winning strategy. Here are three ways to improve your SEO strategy during this time of uncertainty.
When it comes to measuring the performance of your digital marketing efforts, there are two kinds of metrics: numbers that drive business decisions and everything else. Unfortunately, we don’t always geek out on the right ones.