All Posts by Damien Pierce

Damien Pierce

Damien brings more than 17 years of digital marketing experience to his role as director of digital strategy. He is focused on developing and executing digital marketing plans that grow businesses and engage audiences. He is well-versed in SEO, digital advertising, analytics and website development, having managed accounts for e-commerce companies. A graduate of the University of Texas at Austin with an MBA from the University of South Carolina, Damien is the typical Texan who never stops bragging about his home state.

How to measure the success of your digital marketing campaigns

When it comes to measuring the performance of your digital marketing efforts, there are two kinds of metrics: numbers that drive business decisions and everything else. Unfortunately, we don’t always geek out on the right ones.

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