All Posts by Dana Fuller

Dana Fuller

Dana, a graduate of the University of South Carolina Upstate, joins the VantagePoint team as senior account executive with a background in marketing and account management, having previously served as a Creative Account Manager for a full-service direct marketing company. On the weekend, you’ll probably find Dana and her husband taking their lab-mix, Junie B., to the lake or various dog-friendly establishments around town.

5 Best Practices for Email List Building

Email list building isn’t about acquiring any contact information; it’s about having the right contact information. Here are some best practices for email list building that will set your email marketing initiatives up for success.

Considerations for Building a Loyalty Program for B2B Customers

Some might consider loyalty programs to be only a B2C tactic. However, when done correctly, a loyalty program for B2B customers can be an impactful, sales-driving tool that can directly influence the customer experience.

Best of VantagePoint: Top 9 Blogs from 2019

As we’re setting our sights on 2020 goals we’re also looking back at our favorite blogs of the year. Check out our top blogs from 2019.

Failure to Launch: The Cost of Ineffective B2B Product Launches

With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

My Big, Fat Greek Branding Strategy — 3 Tips for Lead Generation

Leads are the head, but branding is the neck, and branding can turn the head any way it wants. Here are three tips to make sure your branding supports your lead generation efforts.

5 Tips to Integrate Emojis into your B2B Marketing Strategies

It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.

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