All Posts by Dana Landers

Dana Landers

Dana, a graduate of the University of South Carolina Upstate, joins the VantagePoint team as senior account executive with a background in marketing and account management, having previously served as a Creative Account Manager for a full-service direct marketing company. On the weekend, you’ll probably find Dana and her fiancé taking their lab-mix, Junie B., to the lake or various dog-friendly establishments around town.

Failure to Launch: The Cost of Ineffective B2B Product Launches

With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

My Big, Fat Greek Branding Strategy — 3 Tips for Lead Generation

Leads are the head, but branding is the neck, and branding can turn the head any way it wants. Here are three tips to make sure your branding supports your lead generation efforts.

5 Tips to Integrate Emojis into your B2B Marketing Strategies

It’s 2019. The sun is shining, the birds are chirping and emojis are everywhere. They’re in our text messages, our Instagram captions, our grandmothers’ Facebook comments and — you guessed it! — in our B2B marketing campaigns.

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