How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.

The Polar Express is the most unnerving film in the last 25 years. I chose my words carefully. I didn’t say the scariest, the most startling or the most cringe-worthy — I said the most unnerving. If you have seen the film or at least the trailer, you know exactly what I mean. Just look at this:

Coca-Cola and Pepsi both have tapped into social movements for ads designed to boost their sales — but with dramatically different results. A look at why it went so well for one and so down-right horrible for the other.

With animation comes complication. The biggest adjustment in going from simple digital art to animation is the math. Yes, the math.