How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.
How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.
The Polar Express is the most unnerving film in the last 25 years. I chose my words carefully. I didn’t say the scariest, the most startling or the most cringe-worthy — I said the most unnerving. If you have seen the film or at least the trailer, you know exactly what I mean. Just look at this:
Coca-Cola and Pepsi both have tapped into social movements for ads designed to boost their sales — but with dramatically different results. A look at why it went so well for one and so down-right horrible for the other.
With animation comes complication. The biggest adjustment in going from simple digital art to animation is the math. Yes, the math.