All Posts by Danny McNight

Danny McNight

Danny brings more than six years of motion graphics experience to the table as VantagePoint’s digital and motion graphics designer. He currently lends his talents to VantagePoint’s full range of clients, bringing their brands to life on-screen. Outside the office, Danny is committed to his own personal art projects, as well as taking a breather every year to backpack and venture out west.

A Baby, a Cat and a Hunter Walk Into a Bar

How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.

The Uncanny Silicon Valley

The Polar Express is the most unnerving film in the last 25 years. I chose my words carefully. I didn’t say the scariest, the most startling or the most cringe-worthy — I said the most unnerving. If you have seen the film or at least the trailer, you know exactly what I mean. Just look at this:

Pepsi vs. Coke (Or: The Very Fine Line of Exploiting Current Events to Sell Your Product)

Coca-Cola and Pepsi both have tapped into social movements for ads designed to boost their sales — but with dramatically different results. A look at why it went so well for one and so down-right horrible for the other.

The Exciting, Cumbersome and Mathematical Process of 3D Animation

With animation comes complication. The biggest adjustment in going from simple digital art to animation is the math. Yes, the math.

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