All Posts by Dave McQuaid

Dave McQuaid

Dave helps keep fresh concepts — both verbal and visual — flowing for VantagePoint Marketing’s clients as vice president for creative and digital. With undergrad and grad degrees in journalism, design and theater from Bob Jones University, Dave has put his education and experience to work for over 100 different clients and has nearly 400 regional and national creative and digital awards to his name. When he’s not doing things fast at the office, he’s doing them fast somewhere else — Dave is an avid runner and road cyclist, a frustrated Playstation racer and a close follower of Formula 1 racing.

When in doubt, test

What if you could know ahead of time how your audience will react to a specific ad or even a product launch? Concept testing, not crossing your fingers, is the best way to know whether something new will resonate.

“Is Facebook listening to my conversations?” and other thoughts about “creepy” digital ads

We just bought a new car for my wife, a small GM SUV. But what happened the week before was one of those “creepy” moments that lead to questions like “Is Facebook listening to my conversations?”

Understanding programmatic advertising: An infographic

Programmatic advertising: it sounds mysterious, automated and possibly a bit complicated. The truth? Yes, it is all of those things. But it’s also a cost-effective way to use digital advertising to target your audiences.

5 great food ads from other countries

When you’re looking for a hit of inspiration — or, perhaps, just a wee bit of entertainment — it’s always jolly fun to see what advertisers around the world have dreamed up (see what I did there?). Here are 5 great recent commercials from New Zealand, Australia, South Africa, and the UK, courtesy of Ads […]

Tools of the trade: Equipment options for in-house video production

Marketers know the growing value of video for email, websites, trade show booths and more. But getting good video takes more than pointing your iPhone and pressing “record.” These equipment suggestions can help you shoot good video quickly and inexpensively.

5 ways to use Instagram in your B2B marketing

Instagram is a great platform for seeing beautiful photography around the world or keeping up with your friends from school, but is it a useful platform for B2B? Why, of course! Here are 5 simple ways to use Instagram to promote your B2B company and its products or services:

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