All Posts by Dave McQuaid

Dave McQuaid

Dave helps keep fresh concepts — both verbal and visual — flowing for VantagePoint Marketing’s clients as vice president for creative and digital. With undergrad and grad degrees in journalism, design and theater from Bob Jones University, Dave has put his education and experience to work for over 100 different clients and has nearly 400 regional and national creative and digital awards to his name. When he’s not doing things fast at the office, he’s doing them fast somewhere else — Dave is an avid runner and road cyclist, a frustrated Playstation racer and a close follower of Formula 1 racing.

12 Tips for Marketing Campaign Brainstorming

Fresh ideas are the lifeblood for just about every business, whether for your next product or your next marketing campaign. But how do you come up with the ideas you need quickly and effectively? That’s where brainstorming comes in. Whether individually or as a group, there’s no faster way to generate creative ideas than brainstorming.

A quick review of all the 2020 Super Bowl commercials

A quick, game-time review of every ad in the 2020 Super Bowl Our writer’s favs? Google and Amazon Alexa.

2019 holiday ads, no TV required

Digital ads make it easy for anyone to get attention with a strong ad. In fact, four of the best 2019 holiday ads weren’t found on a TV commercial.

Graphic Design Trends for 2020

As designers, we never want to be caught on the wrong side of a trend. We *try* to stay on top of what all the cool kids are doing by keeping an eye on what’s hot. Here are five graphic design trends for 2020 that our team is seeing.

Hail to the Copywriters

Marketing copy just doesn’t write itself. (Nor do plays, movies, or Netflix shows, but that’s another blog for another day.) But even as a creative with a pretty good deal of writing experience under my belt, sometimes I forget that.

VantagePoint’s 2019 Super Bowl Commercial Review

There’s the game. And then there’s the commercials. And, as a card-carrying ad guy, I’m obligated to be more interested in the commercials than the game, right? Neither the game nor the ads were really that thrilling; what follows is my take on what aired this year.

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