There’s the game. And then there’s the commercials. And, as a card-carrying ad guy, I’m obligated to be more interested in the commercials than the game, right? Neither the game nor the ads were really that thrilling; what follows is my take on what aired this year.
Unlike the two law firm commercials I watched this weekend, European marketers take the time to create and design absolutely gorgeous, epic storytelling ads that not only advertise but often serve to bolster the spirit of the season. I’ve compiled a few of my favorite examples here. So from me to you, Merry Christmas!
What if you could know ahead of time how your audience will react to a specific ad or even a product launch? Concept testing, not crossing your fingers, is the best way to know whether something new will resonate.
We just bought a new car for my wife, a small GM SUV. But what happened the week before was one of those “creepy” moments that lead to questions like “Is Facebook listening to my conversations?”
Programmatic advertising: it sounds mysterious, automated and possibly a bit complicated. The truth? Yes, it is all of those things. But it’s also a cost-effective way to use digital advertising to target your audiences.
When you’re looking for a hit of inspiration — or, perhaps, just a wee bit of entertainment — it’s always jolly fun to see what advertisers around the world have dreamed up (see what I did there?). Here are 5 great recent commercials from New Zealand, Australia, South Africa, and the UK, courtesy of Ads […]