We were thrilled to learn last night that we had been honored with 31 awards at the annual BMA Carolinas ProAd awards, including Best of South Carolina, Best of Show, and Agency of the Year! This competition, sponsored by the Business Marketing Association, honors work that shows outstanding creativity, sound strategy, and measurable results. We […]
In the world of B2B marketing, it’s frighteningly common to find a certain style of design, of communication, of interacting with potential customers. It goes something like this: In big, black, industrial sans-serif type, preferably Futura or Helvetica (or perhaps Gill Sans if we’re feeling frisky), we shout . . .
As an avid cyclist and a creative and branding professional, it was with great interest that I watched those two worlds collide last week. The facts are these: RadioShack recently teamed up with Lance Armstrong’s LiveStrong organization to sponsor Lance’s cycling team next year. And RadioShack has decided its current brand needed an update.
“What?” you ask. “Bonza who?” Yes, it’s a real holiday — at least according to several internet sites. And it’s the only holiday that occurs twelve times a year. Bonza Bottler Day is when the number of the month and the number of the day of the month are the same, e.g., January 1st, February […]
You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]