All Posts by Dave McQuaid

Dave McQuaid

Dave helps keep fresh concepts — both verbal and visual — flowing for VantagePoint Marketing’s clients as vice president for creative and digital. With undergrad and grad degrees in journalism, design and theater from Bob Jones University, Dave has put his education and experience to work for over 100 different clients and has nearly 400 regional and national creative and digital awards to his name. When he’s not doing things fast at the office, he’s doing them fast somewhere else — Dave is an avid runner and road cyclist, a frustrated Playstation racer and a close follower of Formula 1 racing.

VantagePoint’s 2017 Super Bowl Commercial Review

Every national Super Bowl commercial. From kickoff to the final whistle. In 3 sentences or less.

7 Pitfalls to Avoid on the Path to Great Creative

Great ideas don’t really stem from a scientific process, but there are many things that can get in the way of great creative. Remove these 7 obstacles, and you’re on the road to success.

Give away burritos to keep your social media audience happy

Social media is a great marketing opportunity, but once marketers open that door, customers expect that they’ll be able to talk directly to us through that very same medium. If you don’t already view social as a two-way street, here are a few tips to get you prepared for the everyday — or even crisis — communication with your audiences.

Infographic: The case for mobile-ready B2B email marketing

With more than half of all email messages opened on mobile devices, being sure your email marketing is mobile-friendly is critical.

12 Twitter and Instagram accounts for B2B marketers to follow

As a marketing agency, we’re most often focused on using social media to help our clients’ marketing efforts — and often rather successfully. But we shouldn’t lose sight of the fact that social media can be very valuable in helping us do our jobs.

VantagePoint’s 2016 Super Bowl Commercial Review

Every 2016 Super Bowl commercial, reviewed in 3 sentences or less — here’s what we think of the 2016 offerings.

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