Social media is a great marketing opportunity, but once marketers open that door, customers expect that they’ll be able to talk directly to us through that very same medium. If you don’t already view social as a two-way street, here are a few tips to get you prepared for the everyday — or even crisis — communication with your audiences.
With more than half of all email messages opened on mobile devices, being sure your email marketing is mobile-friendly is critical.
As a marketing agency, we’re most often focused on using social media to help our clients’ marketing efforts — and often rather successfully. But we shouldn’t lose sight of the fact that social media can be very valuable in helping us do our jobs.
Every 2016 Super Bowl commercial, reviewed in 3 sentences or less — here’s what we think of the 2016 offerings.
Our 20+ years of experience in this industry has taught us many things, one of which is that the buying habits of B2B audiences can sometimes be very different than that of consumers — and email response is one of those habits.
I remember when I first started using Google as my primary search engine, back in the late 90s (replacing Alta Vista — which pretty much just withered away). I liked Google because, in that day of scarce bandwidth, their search page loaded quickly: it was was nice, and simple, and empty, and white.