All Posts by Dave McQuaid

Dave McQuaid

Dave helps keep fresh concepts — both verbal and visual — flowing for VantagePoint Marketing’s clients as vice president for creative and digital. With undergrad and grad degrees in journalism, design and theater from Bob Jones University, Dave has put his education and experience to work for over 100 different clients and has nearly 400 regional and national creative and digital awards to his name. When he’s not doing things fast at the office, he’s doing them fast somewhere else — Dave is an avid runner and road cyclist, a frustrated Playstation racer and a close follower of Formula 1 racing.

Give away burritos to keep your social media audience happy

Social media is a great marketing opportunity, but once marketers open that door, customers expect that they’ll be able to talk directly to us through that very same medium. If you don’t already view social as a two-way street, here are a few tips to get you prepared for the everyday — or even crisis — communication with your audiences.

Infographic: The case for mobile-ready B2B email marketing

With more than half of all email messages opened on mobile devices, being sure your email marketing is mobile-friendly is critical.

12 Twitter and Instagram accounts for B2B marketers to follow

As a marketing agency, we’re most often focused on using social media to help our clients’ marketing efforts — and often rather successfully. But we shouldn’t lose sight of the fact that social media can be very valuable in helping us do our jobs.

VantagePoint’s 2016 Super Bowl Commercial Review

Every 2016 Super Bowl commercial, reviewed in 3 sentences or less — here’s what we think of the 2016 offerings.

When is the best time to send a B2B marketing email that will get opened?

Our 20+ years of experience in this industry has taught us many things, one of which is that the buying habits of B2B audiences can sometimes be very different than that of consumers — and email response is one of those habits.

Thoughts on the design process behind Google’s new logo

I remember when I first started using Google as my primary search engine, back in the late 90s (replacing Alta Vista — which pretty much just withered away). I liked Google because, in that day of scarce bandwidth, their search page loaded quickly: it was was nice, and simple, and empty, and white.

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