Over the past few years, VantagePoint has been involved in a variety of community service projects in Greenville. From painting walls and installing baseboard at a Habitat for Humanity home to dressing up in costume and passing out Halloween candy at the Meyer Center for Special Children, our associates are always eager to help others. […]

I don’t know about you, but I get dozens of e-mails a day. Many are from colleagues, but several are from content-rich sources covering marketing and public relations topics. While I opt-in to these daily or weekly newsletters and blogs, I still find that I have limited time to really read through the entire e-mail. […]

When I was younger, I “adopted” a manatee, the endangered species otherwise known as a sea cow. I don’t know why I loved these creatures so much, but I did. To this day, they fascinate me. I even had the pleasure of swimming with them, not once, but twice during the past two years. Similar […]

Over the Christmas holiday, I took some time off to see my family in Atlanta. While I was there, I treated my dad to a day at the new World of Coca-Cola at Pemberton Place in Centennial Olympic Park. Having grown up in Atlanta, the headquarters of Coca-Cola, I’ve always preferred Coke over Pepsi. And […]

Despite the internet and wide use of e-mail, direct mail is still one of the leading marketing tools used by businesses. In a recent survey by the CMO Council, eighty-four percent of respondents produce print collateral. Fifty-seven percent of those respondents specified that they use direct mail as a marketing tool. From personal experience, I […]

It is a common debate in the PR profession. Are clip books useless, or do they still hold value? I think the answer could go either way. On one hand, clip books and impressions are a thing of the past because they cannot be tied directly to sales. On the other hand, clip books can […]