Using Lingo in Business Communications Imagine you have just walked in on a conversation-in-progress between long-time friends when one references an inside joke that prompts rolls of laughter. You might smile politely, if not a little uncomfortably, and wait for one of them to explain the “you had to be there” moment. Although the story […]

There are a lot of executives in B2B companies who wouldn’t count themselves among early adopters of social media. Many have educated themselves on how to monitor or connect with their kids on Facebook, and they might post the occasional picture or micro-thought. Some have a Twitter account that goes largely ignored, and most have […]