If there’s one thing we can count on as the year draws to a close, it’s the inevitable wave of “Trends to Watch” in 2019. In the world of foodservice, it’s not hard to find countless predictions about next year’s hottest menu trends. At the root of all this speculation is language.
While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.
Recent industry statistics have shown that as much as 70 percent of us have made a purchase based on direct mail. From my perspective on the writing side, here are a few approaches that have yielded successful direct mail campaigns in the past:
Through the years I’ve come to realize that the only rule for putting pen to paper is that there are no rules. It may sound counterintuitive, but I believe this no-rules approach to copywriting is actually a best practice in and of itself.
At its core, B2B messaging should still come from a very personal, approachable place. After all, we’re only human, right?
Lent is the busiest season for the country’s leading seafood chains, but Long John Silver’s has outlined plans to move forward with a significant “brand transformation” long after the pre-Easter rush subsides.