All Posts by John Flynn

John Flynn

With more than a decade of agency experience, John leads the writing effort at VantagePoint for the company’s full roster of clients. As senior copywriter and content developer, he’s also involved in the concepting process, working with the creative team to bring new ideas to life. A proud Virginia native and Furman University graduate, John originally hails from Richmond, where he developed a love for writing early on — as well as a pseudo-obsession with NASCAR.

4 Reasons Direct Mail Is Here to Stay

The rise of personalization and targeting is rapidly changing the direct mail landscape, but as we enter a new decade, it’s clear that direct mail still plays an important role in reaching customers and driving sales. Here are four reasons it’s still a viable option for your current marketing strategy.

How Strong Copy Makes Us Believe the Impossible

Great copy does more than sell. It inspires us to consider the world differently.

3 Ways Your Copy Can Work Harder

Here are three ways that every piece of marketing or promotional copy can work harder to engage readers and turn prospects into customers.

A Delicious Reminder About the Importance of Research

Research is certainly critical for copywriting, just as in life. Here’s a lesson on utilizing all four “dimensions” of research — and tips for trying a new cuisine.

The Language of Food: Consumers Want to Hear the Hits

Lately I’ve been considering some of the advertising language that flies past our ears every day — especially when it comes to describing and marketing food. At any given time, there seems to be a list of hits that consumers want to hear over and over again.

Technology Will Be Key to Solving Industry Challenges in 2019

Technology will play a key role in helping leading brands tackle their biggest obstacles to growth while staying relevant to their customers. This trend is particularly relevant to the foodservice industry and may determine which brands move forward or fall behind.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics