The rise of personalization and targeting is rapidly changing the direct mail landscape, but as we enter a new decade, it’s clear that direct mail still plays an important role in reaching customers and driving sales. Here are four reasons it’s still a viable option for your current marketing strategy.
Great copy does more than sell. It inspires us to consider the world differently.
Here are three ways that every piece of marketing or promotional copy can work harder to engage readers and turn prospects into customers.
Research is certainly critical for copywriting, just as in life. Here’s a lesson on utilizing all four “dimensions” of research — and tips for trying a new cuisine.
Lately I’ve been considering some of the advertising language that flies past our ears every day — especially when it comes to describing and marketing food. At any given time, there seems to be a list of hits that consumers want to hear over and over again.
Technology will play a key role in helping leading brands tackle their biggest obstacles to growth while staying relevant to their customers. This trend is particularly relevant to the foodservice industry and may determine which brands move forward or fall behind.