All Posts by Jon Schneider

Jon Schneider

Jon has more than 20 years of marketing and advertising experience. His role as VantagePoint’s research and strategy director places him at the center of brand research and strategy, working closely with our clients to ensure their brands are well-positioned and differentiated. Originally from Cincinnati, Jon is a recent addition to the Greenville team and is making himself at home here in the Upstate.

A Guide to POS Marketing in Foodservice Environments

To reach today’s consumers, POS marketing tactics should be both familiar and attention grabbing. Here are a few POS marketing strategies we recommend. 

Driving Change Through Journey Mapping [Infographic]

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

When Tracking KPIs, Beware Analysis Paralysis

When sharing your reports, be sure to watch out for analysis paralysis. Decision makers need something they can understand: less data, more clarity.

5 Tips to Assist Your 2019 Direct Marketing Strategy

We have only two more months until 2019, and if you’re like us, you’re planning ahead. As you look to refuel your direct marketing approach for 2019, here are five quick tips to aid in the planning.

6 tradeshow tricks to get more badge scans

When every exhibitor is vying for attention with over 60,000 registrants it’s hard to make real connections and, often to have real conversations. After 13 years attending the National Restaurant Association (NRA) Show, I have a few recommendations for helping your brand make an impact.

Before surveying your customers, read this

Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.

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