All Posts by Jon Schneider

Jon Schneider

Jon has more than 20 years of marketing and advertising experience. His role as VantagePoint’s research and strategy director places him at the center of brand research and strategy, working closely with our clients to ensure their brands are well-positioned and differentiated. Originally from Cincinnati, Jon is a recent addition to the Greenville team and is making himself at home here in the Upstate.

5 Tips to Assist Your 2019 Direct Marketing Strategy

We have only two more months until 2019, and if you’re like us, you’re planning ahead. As you look to refuel your direct marketing approach for 2019, here are five quick tips to aid in the planning.

6 tradeshow tricks to get more badge scans

When every exhibitor is vying for attention with over 60,000 registrants it’s hard to make real connections and, often to have real conversations. After 13 years attending the National Restaurant Association (NRA) Show, I have a few recommendations for helping your brand make an impact.

Before surveying your customers, read this

Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.

Growing with grocery | Tapping into foodservice’s hottest segments

Supermarket and convenience store foodservice are some one of the fastest growing segments in the away-from-home food industry, signaling a bright future for food and beverage and equipment sales. But taking advantage of the growth means gaining a firm understanding the evolving needs of this exploding market. 

From blah to blown away: How rebranding breathed new life into this company

A complete rebranding, supported by a comprehensive research project, has enabled this foodservice equipment manufacturer to refine its image and redefine its mission.

Pick a color — as long as it’s blue or red

Blue and red logos dominate across well known brands, a color preference that may have multiple meanings and can impact how a brand expresses its unique personality.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics