All Posts by Jon Schneider

Jon Schneider

Jon has more than 20 years of marketing and advertising experience. His role as VantagePoint’s research and strategy director places him at the center of brand research and strategy, working closely with our clients to ensure their brands are well-positioned and differentiated. Originally from Cincinnati, Jon is a recent addition to the Greenville team and is making himself at home here in the Upstate.

Before surveying your customers, read this

Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.

Growing with grocery | Tapping into foodservice’s hottest segments

Supermarket and convenience store foodservice are some one of the fastest growing segments in the away-from-home food industry, signaling a bright future for food and beverage and equipment sales. But taking advantage of the growth means gaining a firm understanding the evolving needs of this exploding market. 

From blah to blown away: How rebranding breathed new life into this company

A complete rebranding, supported by a comprehensive research project, has enabled this foodservice equipment manufacturer to refine its image and redefine its mission.

Pick a color — as long as it’s blue or red

Blue and red logos dominate across well known brands, a color preference that may have multiple meanings and can impact how a brand expresses its unique personality.

5 steps to boosting e-marketing success

Whether your e-marketing program is in its infancy or already well established, there are a few steps to ensure you’re adopting the best approach to increase open and click-through rates, shorten sales cycles and win more deals.

How to Create a High-Performance Culture

In the book What Great Brands Do, Denise Lee Yohn identifies seven brand-building principles that separate the best from the rest. The first principle concentrates on setting (or resetting) a strong corporate culture.

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