A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.
When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.
“Dilly Dilly!” is a phrase that has almost been impossible to escape over the past couple months. Read on to learn the background of the phrase, how it’s impacted current culture and why the campaign has been a huge success.