All Posts by Kristin Ambory

Kristin Ambory

Leveraging B2C E-Commerce Best Practices

According to a recent survey by BtoB Magazine and Rainmaker Systems, 58% of B2B marketers report an increase for their companies’ involvement in e-commerce. Perhaps you, too, are considering this online means to increase sales. But for those who aren’t, you can still take advantage of what B2C companies who are using e-commerce have learned […]

Back to School

While the calendar says we’re just over a third of the way through summer, and the ever-rising mercury makes us feel we’re well into the middle of the season, newspaper circulars, magazine editorials and TV commercials already have us looking into fall. It’s hard to believe that family vacations, swimsuits and fireworks will soon be […]

Innovate or imitate?

Is it better to be the market leader, innovating to stay ahead of competitors — and perhaps even the marketplace itself? Or, are those companies with follower strategies in a stronger position for success when the risk of an innovative new product or service introduction is largely borne by the leaders? A recent business book […]

Let your customers write your next communication

You’ve been working on your new product or service for months. Or maybe years. You’re really excited about it, and want to tell the whole world about every last feature you packed into your new offering. The problem is that customers don’t buy features. They buy benefits. They buy answers to their problems. So how […]

What We Can Learn From Leno

NBC’s experiment with primetime television begins tonight at 10 pm, with the premier of “The Jay Leno Show.” With the 10 pm time slot typically reserved for dramas — a least on the broadcast networks — NBC is forging new territory with this nightly primetime comedy/variety show. If we take a look at some of […]

Getting Whitepapers To Work For You

You know whitepapers offer a number of benefits. They can help you: establish thought leadership, position your company as a valuable resource, provide education, and/or deliver a business case. They can also be an effective tool in demand generation programs, offering a “safe” entry point for prospects to begin to engage with you. But how […]

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