How do you shorten sales cycles? Simple: be where your customers are looking. MarketingSherpa recently investigated how decision makers and influencers get information about products and services, and their findings show that customers are looking in different places than before – which has important implications for marketers.
We all know that content is king. For B2B marketers, it’s especially true. Good B2B marketing content can help to draw potential buyers through the ever-lengthening buying cycle. And allow them to do so on their own terms. But how can you ensure you are delivering relevant and valuable content? Content that will (hopefully) ultimately […]