All Posts by Laura Hinson

Laura Hinson

How to refresh your website (without a total overhaul)

What if a new corporate website didn’t make it into the budget for 2018? Consider some of these improvements to keep your site an up-to-date, user friendly and impactful marketing tool for your business.

3 Proven Tactics for Reviving Your Brand

The brand landscape is constantly changing. Big names rise and fall. It’s a scary brand world out there, especially when it seems like a lot of the affecting factors are out of your control. The good news is that there are practical things you can do to keep your brand fresh, interesting, and ultimately ascendant — all without a major brand overhaul.

The Best of Both Worlds | What B2B Marketers Can Learn from B2C Social Media

The way B2B marketers engage in social media is fundamentally different than B2C because the relationship between the buyer and seller is fundamentally different, but these five tips reflect best practices the two worlds can learn from the other.

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