All Posts by Micah Coston

Micah Coston

The Value of Something Free or Gaining by Giving

The old freebie. That little something that offers the pungent scent of getting something without paying for it, but can hook and capture the unsuspecting (me, the sucker for anything sparkly or sweet) and even the most tuned-in marketing critic (my wife, who can spot a cheese-laced gimmick trap a mile away).

Honest Branding: Pushing Beyond Graphics and Type

It stopped my multi-touch gesturing fingers in their trackpad tracks. One of those rare occasions when social media pushes your pause button and makes you think. A tweet caught my eye long enough for me to physically write it down on a piece of honest-to-goodness, gen-u-ine paper (well, a sticky note counts). @hunterwalk tweeted, “Your […]

Striking Ads and Stopping Power

Duds. It doesn’t take more than a swipe of a page in a trade pub to spot them. Not duds like the clothing you wear, but duds like the 4th of July fireworks that don’t ever go off. You know, the ads that seamlessly camouflage themselves with everything else. Shiny stainless steel products, smiling operators […]

Is Verbal Pollution Taking Over Your World?

Sometimes when people talk to me in the biz or in the office, my eyes glaze over. My mind blocks all incoming communication and I fixate on one thing — a solitary word. Not because of boredom or my being uninterested in the topic at hand, but due to the word or words that were […]

Viral Success: The Good, The Bad and The Incredibly Ugly

As Seen On TV can’t get much better…or worse. When I was at the gym the other day (just wait, the irony is coming), an infomercial came on a screen in front of me. A woman appeared in a fuzzy pink jumpsuit that was announced to be the “one-piece, lie-around, lounge-around, full-body lazy wear.” With […]

Are You (P)interesting?

It’s all over. I got sucked into the spinning, pinning vortex of the online community Pinterest. Though I just started last week, I can’t go to a website anymore without thinking of pinning possibilities. Yes, the word addiction comes to mind; though I’m sure I could quit at anytime — honest. Okay, it’s an addiction.

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