All Posts by Michelle Getz

Michelle Getz

As art director, Michelle brings a wealth of diverse experience to the VantagePoint creative team. Originally from eastern Pennsylvania with a B.S. in graphic design from Bob Jones University, her design contributions generate real impact for VP’s growing roster of clients. Outside the office, you’ll probably find her honing her sweet tooth at one of several great ice cream places around Greenville.

Color Psychology behind Bridesmaid Dresses… and Marketing

Understanding color principles, color perceptions and the reason consumers are choosing a certain color can assist in creating your own unique brand essence. Here’s how color psychology might be impacting your brand.

Take a Lesson in Laughing at Yourself and Win Big … Or, How Arby’s Rules Advertising

By its own admission, Arby’s develops advertising that is conversational, authentic, funny and bold. And not only are the advertisements playful and fun to listen to, they’re pushing the chain beyond the box with innovative ideas and authenticity across the board, ideas that other marketers can take a lesson or two from.

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