Understanding color principles, color perceptions and the reason consumers are choosing a certain color can assist in creating your own unique brand essence. Here’s how color psychology might be impacting your brand.

By its own admission, Arby’s develops advertising that is conversational, authentic, funny and bold. And not only are the advertisements playful and fun to listen to, they’re pushing the chain beyond the box with innovative ideas and authenticity across the board, ideas that other marketers can take a lesson or two from.