Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

As the foodservice market grows, but real estate availability does not, major chains are looking to do more with what they have. This means shifting their focus from new locations to renovations.

Launching a new product can be a daunting task. But managing the multiple opinions, differing goals and varying expectations can be made easier by mapping out how to address or appeal to myriad audiences.

The tendency (and previously accepted way of doing things) at an equipment show was to bring as much equipment as could fit in the booth to the show and spend the next three days showing everything you’ve got. It’s expected. It’s tired. And one could argue… it’s over.

Despite popular belief, small digital advertising spaces are not built for delivering your message to your audience. Instead, marketers are better served to leverage this advertising medium for two distinct purposes.

The process of rebranding can be complicated, one that causes us to evaluate what’s good about our brand, and what can be thrown out. That’s why when you’re thinking of rebranding your company or product, three things should factor into your decision.