All Posts by Miller Howard

Miller Howard

Video content: three things to consider

According to Adobe, 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI. There’s no doubt it’s popularity and effectiveness continue to grow. Here are three things to consider when creating video content.

3 Ways to Make Your e-Newsletter More Impactful

When it comes to communicating with your customers and prospects through a tool like an e-newsletter, it’s not just about what you put out there, but what happens after they open the email.

Bo time. All the time.

Companies ‘go public’ for one main reason – to raise capital. Which leads us to believe that Bojangles’ – which raised nearly $150 million back in May through their initial public offering – has something big up their sleeves. Something like significant expansion in and beyond their current market.

A-B-C, easy as 1-2-3

As you may have heard, Google shook things up last week by announcing a significant restructuring and the creation of a parent company named Alphabet. Said Alphabet CEO Larry Page, “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations[.]” A loose connection, but I can certainly appreciate their thinking and approach.

Ready(ish) for Launch

So your company has a brand new product that is going to change the way your customers do business. You’ve field-tested the product. Customers love it. It saves them money, increases their efficiency and throughput, and in general enhances their bottom line. Boom. You’re ready for launch, right? WRONG.

KISS (Keep it Simple…)

Each month, the client services department of VantagePoint gathers together to discuss the goings-on of our clients, to share learnings and to receive insights from company leadership and outside sources. Our meeting this past Tuesday was no different. As part of it, we spent about half an hour drilling one of our Foodservice Advisory Board members — James Camacho.

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