Flexibility is key. Joe Carbonara, Editor in Chief of Foodservice Equipment & Supplies, continuously stressed this in his presentation at the NRA Show in Chicago back in May of this year. I attended his educational session on “The Impact of Today’s Foodservice Trends on Foodservice Equipment, Design and More” and the big idea was that in order to keep up with today’s trends, it is critical for the foodservice industry to be flexible in order to stay relevant and meet customer demands.

On Tuesday, April 21, Google will update it’s algorithm to reward mobile-friendly sites and punish those sites that aren’t mobile-friendly. Google search results will also have a mobile-friendly tag beside them so users will know what to expect from their user experience before clicking on any link. This is huge. If your company doesn’t already have a mobile-friendly website, it’s now more important than ever to make the investment.

Last week marked the 29th Anniversary of the NASA Challenger Space Shuttle tragedy that brought a devastating end to the space craft’s tenth mission. Millions of Americans watched as the aircraft exploded into flames tragically ending the lives of the entire flight crew. As a result, NASA temporarily suspended shuttle missions for more than two years. So what was the cause of this failed mission and how does it relate to B2B marketing?

Think about in this day in age the number of ways in which communication, even business communication, tries to replicate face-to-face interactions. With technology, we try to get as close as we can to replicating this experience. We’re fortunate to have so many communication tools available to us through a simple internet connection and a number of devices right at our fingertips. But how do we know the best way to communicate in any given situation?