“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to help exemplify outstanding thought-leadership programs.
No great deliverable comes from rushing through or avoiding a process or from trying to patch one together on the cheap. Follow these seven steps for ensuring your website development project doesn’t end up at the center of a Venn diagram of poor planning, wishful thinking and boring design.
A firm grasp of your key competitors is a must in any industry, and trade shows are often a convenient way to view the wider landscape under one big roof. Use these 4 tips to get the most from a show-floor level competitor audit.
The basic building blocks of your company’s brand don’t necessarily require a lot of cash but do require knowing (or developing) the answers to several key questions or ideas.
We’re in the day and age when people read less and watch more. Your traditional marketing campaigns probably contain some well-rounded collateral, brochures, print and digital media, it would be a huge miss to exclude videos from your next annual marcomm plan — if they’re not there already.
I recently attended a workshop where we discussed Marty Neumeier’s book, The Brand Gap. Some of you may be familiar with the book, but it’s a quick two-hour read illuminating the fact that, at most companies, strategy and creativity are separated by a wide divide.