All Posts by Nicole Viscome

Nicole Viscome

A native of New York with a degree in communication studies from Northeastern University, Nicole brings seven years of marketing communications experience and three years of previous agency experience to her role as account manager. When she’s not at the office, you’ll probably find her reading a good book, planning her next vacation or checking out the latest restaurant recommendation around Greenville.

Four Simple Rules for Market Segmentation

I know we’ve shared with you before the most important steps to realize the success of your product launch (and why many of product launches fail). If you remember, #1 on that list was to “Really understand your customer/consumer.”

Brand Champions to the Blog Rescue

Blogs. We’ve said it before, and we’ll say it again…never underestimate the power of a company blog. But blogs are a battleground you don’t tread lightly onto; consumers and potential customers tend to place their trust in blogs, more so than just your marketing materials

To Subscribe or Not to Subscribe

Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today’s busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.

3 Tips for Building Better Relationships

A recent outing to a local foodservice equipment dealer took our VantagePoint team behind-the-scenes to see how many of our clients sell their products through the B2B space. Through our discussion and tour, we left with a great perspective on the symbiotic relationship between dealers and manufacturers, as well as some key considerations on relationships that are easy to forget.

4 Tips for Developing a Successful Social Media Strategy

We bet your company is on Facebook. And Twitter. LinkedIn. Perhaps Instagram. Maybe even YouTube. And we know you plan ahead, finely craft messaging and post to the masses in a strategic, mostly scheduled pattern that bolsters brand equity and supports current marketing initiatives…..No? At VantagePoint, we help many of our clients with their social media channels, and there a few key strategies to adhere to when deciding to start, or even fine-tune your social media process.

Keeping Customers Happy: 5 Steps to a Successful Holiday Season

The season is upon us, full of jingles, price slashing and road traffic galore. Your customers are often swept away in the natural business that befalls us this time of year, and they’re drenched in holiday messaging that makes them feel…well, less than cheerful. In the rush to “sell, sell, sell”, there’s no personal touch, no human element, which often makes customers upset, or worse….passive.

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