Blogs. We’ve said it before, and we’ll say it again…never underestimate the power of a company blog. But blogs are a battleground you don’t tread lightly onto; consumers and potential customers tend to place their trust in blogs, more so than just your marketing materials
Earlier this summer, we blogged about how to optimize your emails, both in content and design, for today’s busy readers. But if we take a step back, we see there is a lot of work to be done prior to being ready to send out that e-newsletter or e-blast. You must first develop a sound list.
A recent outing to a local foodservice equipment dealer took our VantagePoint team behind-the-scenes to see how many of our clients sell their products through the B2B space. Through our discussion and tour, we left with a great perspective on the symbiotic relationship between dealers and manufacturers, as well as some key considerations on relationships that are easy to forget.
We bet your company is on Facebook. And Twitter. LinkedIn. Perhaps Instagram. Maybe even YouTube. And we know you plan ahead, finely craft messaging and post to the masses in a strategic, mostly scheduled pattern that bolsters brand equity and supports current marketing initiatives…..No? At VantagePoint, we help many of our clients with their social media channels, and there a few key strategies to adhere to when deciding to start, or even fine-tune your social media process.
The season is upon us, full of jingles, price slashing and road traffic galore. Your customers are often swept away in the natural business that befalls us this time of year, and they’re drenched in holiday messaging that makes them feel…well, less than cheerful. In the rush to “sell, sell, sell”, there’s no personal touch, no human element, which often makes customers upset, or worse….passive.