Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.
Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.
Unless you were living under a rock, you heard about the Starbucks Unicorn Frappuccino. The launch and success of the “stunt food” offers a few lessons for B2B marketers when it comes to making waves of their own.
