All Posts by Pamela Wilcoxson

Pamela Wilcoxson

A College of Charleston graduate, Pamela brings more than 15 years of media experience to the VantagePoint team. As media and sourcing director, she works closely with both the account side and the creative department — managing strategic media planning and negotiation for VantagePoint’s full roster of clients. When she’s not hard at work in the office, you’ll probably find her spending time with her husband and daughter, relaxing at the pool.

Don’t End Up in the Marketing Graveyard | Avoid These Media Mistakes

Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.

Unicorn magic: Lessons for B2B marketers from the Starbucks stunt

Unless you were living under a rock, you heard about the Starbucks Unicorn Frappuccino. The launch and success of the “stunt food” offers a few lessons for B2B marketers when it comes to making waves of their own.

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics