All Posts by Steve Woodington

Steve Woodington

Steve leads the VantagePoint art team in concepting and design, including corporate identity, websites, collateral, packaging and advertising projects. As associate creative director, Steve has produced award-winning work for VantagePoint clients for 20 years. When he’s not designing or overseeing our graphic design intern program, he’s creating jerseys or memorabilia for the boys’ soccer team he coaches.

VantagePoint’s Logo Evolution

Celebrating our 25th anniversary this fall has caused us to look back on the passing of time and various aspects of the company that have grown and changed. As part of the creative team, I’ve been involved in many of the logo changes over the years. Let’s take a look at how our logo has changed.

The One Cardinal Rule of Branding

Branding is a challenging game — one that garners as much confusion as the rules of rugby. But one rule reigns supreme — consistency is king.

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