All Posts by VantagePoint Marketing

VantagePoint Marketing

VantagePoint Marketing is a B2B marketing and advertising agency that specializes in foodservice marketing and creating nationally award-winning integrated marketing, advertising, branding, digital, and public relations solutions. Blog entries under this author grouping are either multi-author compilations, or the entries of former team members.

News Release: VantagePoint Growth Brings Staff Expansion and Promotions

FOR IMMEDIATE RELEASE April 16, 2013 Jayne Ferrer 864-331-1277 VantagePoint Growth Brings Staff Expansion and Promotions B2B agency going strong as it approaches 20th anniversary Greenville, S.C. — VantagePoint Marketing, recently named as one of the top business-to-business agencies in the U.S. byBtoB Magazine, has hired one and promoted three to accommodate new clients and […]

Ricky, Don’t Lose That Number — You May Never Find It Again!

Lessons Learned: Creative Presentations

A colleague recently returned from a workshop on effectively presenting creative work. He came back with great insights not just for our creative team, but also for the client services team and our clients. For me, the two big takeaways were: Understanding your audience: I’m not going to give away any trade secrets here, but […]

News Release: VantagePoint Marketing Named a Top Agency in the U.S. by BtoB Magazine

FOR IMMEDIATE RELEASE March 13, 2013 Jayne Ferrer 864-331-1277 VantagePoint Marketing Named a Top Agency in the U.S. by BtoB Magazine Recent growth bumps agency to midsize category Greenville, S.C. — VantagePoint Marketing, a business-to-business marketing agency headquartered in Greenville, S.C., has once again been recognized by BtoB Magazine as one of the top b-to-b […]

Branding: Where the Old West Meets Madison Avenue

The term “branding” now means the process of identifying and establishing a company’s persona, but back in the day, it meant applying a red-hot iron to a cow’s backside. The concept is really the same: ranchers branded cattle so people could immediately recognize whom they belonged to; companies brand themselves for pretty much the same […]

Ten Tips for a Happier New Year

As 2012 fades into the sunset (and may it rest in peace!), most of us can benefit from a bit of focused reflection on what we achieved (or didn’t!) over the past twelve months. Beyond providing some assessment of how well we used our time and talents, perhaps this will also provide motivation to make […]

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