All Posts by VantagePoint Marketing

VantagePoint Marketing

VantagePoint Marketing is a B2B marketing and advertising agency that specializes in foodservice marketing and creating nationally award-winning integrated marketing, advertising, branding, digital, and public relations solutions. Blog entries under this author grouping are either multi-author compilations, or the entries of former team members.

Branding: Where the Old West Meets Madison Avenue

The term “branding” now means the process of identifying and establishing a company’s persona, but back in the day, it meant applying a red-hot iron to a cow’s backside. The concept is really the same: ranchers branded cattle so people could immediately recognize whom they belonged to; companies brand themselves for pretty much the same […]

Ten Tips for a Happier New Year

As 2012 fades into the sunset (and may it rest in peace!), most of us can benefit from a bit of focused reflection on what we achieved (or didn’t!) over the past twelve months. Beyond providing some assessment of how well we used our time and talents, perhaps this will also provide motivation to make […]

The “Why Test”

The Why Test is an exercise in being purposeful. It’s a gut-check way of asking yourself: What does it all mean, why does it matter, and who cares? I try to do the Why Test at each step of the creative process, and especially as a project nears completion. It all starts with the brief, […]

When it comes to digital strategy, put your B2C hat on

Your potential customers, after all, are themselves consumers. They’re people who more and more turn to Google with life’s big questions. “How many ounces are in a quart?” “What year did Point Break come out?” “Where’s the closest Starbucks?” They’re people who are trained, conditioned and overly willing to entrust Google with the big answers. […]

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