All Posts by Virginia Vanvick

Virginia Vanvick

Is Your Annual Plan Gathering Dust?

Can you believe it’s already mid-June? MID-JUNE! It feels like just yesterday we were kicking off annual planning with our clients and now we’re halfway through 2015. This time of year, it’s easy to be in implementation mode, working through all the marketing projects you vowed to complete without remembering why you’re doing them in the first place. After all, you already developed the strategy at the beginning of the year, right?

What Can Pac-Man Teach Us About Branding?

On my way to work yesterday, I heard on the radio that Google Maps turned into a game of Pac-Man. Sure enough, when I sat down at my desk, I was pleasantly surprised to find out that I could play the classic game through the streets of my neighborhood.

What New Year’s Resolutions Can Teach Us About Marketing Campaigns

Raise your hand if you’re already sick of New Year’s resolutions. It’s only mid-January and I am already overwhelmed with the flood of messages yanking me in every direction (mostly towards the gym or the salad bar). And let’s be honest — who really thought I was going to be successful in my vow to maintain a cleaner house?

10 Tips for a Successful Website Launch

Anyone who has been through the process of launching a website knows that it is a massive undertaking. There are so many details to think through — it can be hard to know where to start. Although the process looks different for everyone, we’ve pulled together ten tips that will help you navigate your way to a successful launch.

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