Life is cyclical for marketing professionals. Each February, I am filled with excitement and pride in my profession as new Super Bowl ads are rolled out, and, conversely, each December I cringe as I watch and listen to the parade of commercials aimed at informing people about all the things they simply cannot live without, […]
It’s that time of year again when our thoughts turn to home, hearth, family, and for me, one of the single greatest PR tactics ever invented — the Butterball Turkey Talk Line. This year marks the 30th anniversary of the lifeline millions of Americans have used to save their holiday feasts.
We’ve long suspected it would happen and that it wasn’t just a fad for consumer marketing. And now there’s evidence to prove our suspicions: according to the most recent (July 20, 2009) issue of BtoB magazine, social media use is soaring — up nearly 400% — among b-to-b marketers.