Our perspective at VantagePoint

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The Spectrum of Scratch Cooking in Foodservice

True scratch cooking is complex and time consuming. Are commercial and noncommercial kitchens actually putting it into use? The levels of execution vary.

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VantagePoint Marketing Hires Dana Landers

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Dana Landers as senior account executive.

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5 Learnings From My First Marketing Automation Campaign

A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

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Don’t End Up in the Marketing Graveyard | Avoid These Media Mistakes

Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.

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5 Tips to Assist Your 2019 Direct Marketing Strategy

We have only two more months until 2019, and if you’re like us, you’re planning ahead. As you look to refuel your direct marketing approach for 2019, here are five quick tips to aid in the planning.

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