Our perspective at VantagePoint

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A Baby, a Cat and a Hunter Walk Into a Bar

How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.

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How to Start Working with Influencers

It seems like every company, from mainstream to niche, is pairing up with popular figures to help promote their products or services. If you want to try this strategy in your space, one big challenge is knowing exactly where to start. Read on for some steps on how to find and start working with influencers. 

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Brand Identity Failures and Successes

Brand identity can sometimes be hit or miss. Here are some hits — and some misses — from recent brand transformations and developments.

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Best of VantagePoint: Top 9 Blogs from 2019

As we’re setting our sights on 2020 goals we’re also looking back at our favorite blogs of the year. Check out our top blogs from 2019.

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Foodservice Branding Cheat Sheet: 5 Steps to Stay Both Consistent and Exciting

Strong foodservice branding looks like finding the right place to stand between two polar opposites: Consistent and reliable — or innovative and exciting? This guide will help you decide which direction to take your brand image.

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