Our perspective at VantagePoint

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The Language of Food: Consumers Want to Hear the Hits

Lately I’ve been considering some of the advertising language that flies past our ears every day — especially when it comes to describing and marketing food. At any given time, there seems to be a list of hits that consumers want to hear over and over again.

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Kristina Albert Joins VantagePoint as Account Coordinator

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Kristina Albert as account coordinator.

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The Future of Marketing Tech [Guest Blog]

As technology continues to advance, brands must remain on high alert to meet their target audiences where they are. Here’s what you need to know about the future of marketing technology.

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Andrea Simrell Earns Accreditation in Public Relations, Is Promoted to Director

Andrea Simrell, newly promoted to public relations director for VantagePoint Marketing, has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation.  

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5 statistics that support a B2B content marketing strategy

Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.

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