B2B marketers and sales teams are accustomed to acquiring leads in many ways, including tradeshows, trade media tactics, webinars, emails, gated content and other web-based forms. Another option for both acquiring and even nurturing potential leads that’s not quite as mainstream yet is the utilization of chatbots.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently promoted two associates: Amy Clarke Burns to public relations manager and Sarah Kuzmic to art director.

Case studies are an opportunity way to breathe life into what might otherwise be a staid (and context-free) guide to a product’s features and benefits. But turning a customer success story into a good case study isn’t a foolproof process. Here are three B2B case study best practices that will give your target audience an irresistible reason to talk to you.

Fresh ideas are the lifeblood for just about every business, whether for your next product or your next marketing campaign. But how do you come up with the ideas you need quickly and effectively? That’s where brainstorming comes in. Whether individually or as a group, there’s no faster way to generate creative ideas than brainstorming.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has hired Mary Helen Kelly as account executive.