Our perspective at VantagePoint

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A Delicious Reminder About the Importance of Research

Research is certainly critical for copywriting, just as in life. Here’s a lesson on utilizing all four “dimensions” of research — and tips for trying a new cuisine.

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How two successful restaurants demonstrate their brand through delivery

As convenience becomes more essential to our fast-paced society, the popularity of getting restaurant meals delivered is on the rise. But delivering food out of context of the normal restaurant experience creates some interesting questions related to branding.

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4 Lessons in Influencer Marketing from the Past

Influencer marketing, when brands use influencers to promote their products, is a strategy you should be using right now. Here are four lessons you can learn from Josiah Wedgwood, a potter in the 1700s.

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7 Ways to Boost Your Social Media Impact at the National Restaurant Association Show

If you’re just posting with no plan or understanding of how to make your postings more impactful, you might as well tack a flyer to the neighborhood bulletin board. Here are seven tips that will lead to more views, engagement — and perhaps even visitors at your booth.

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Color Psychology behind Bridesmaid Dresses… and Marketing

Understanding color principles, color perceptions and the reason consumers are choosing a certain color can assist in creating your own unique brand essence. Here’s how color psychology might be impacting your brand.

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