Here are three ways that every piece of marketing or promotional copy can work harder to engage readers and turn prospects into customers.

In a recent survey to some of the top manufacturers’ rep firms in the foodservice industry, we asked them what product launch mistakes they see in the field, and here are five that were mentioned over and over again — most of which happen before the marketing communications activities even kick in.

Food myths can be frustrating to foodservice providers and manufacturers alike. But how to correct such common misconceptions? You can probably guess my answer: marketing.

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.

Standing out amidst a sea of web designs can be a big challenge in 2019. In fact, some have pointed out that all websites are starting to look the same. Some designers are looking for new ways to visually engage users. Here are some great trends that are pushing the envelope.