Some might consider loyalty programs to be only a B2C tactic. However, when done correctly, a loyalty program for B2B customers can be an impactful, sales-driving tool that can directly influence the customer experience.

It’s easy for B2B brands to dismiss social media. However, not only do B2B companies benefit from social media tactics, but it could be one of their most effective marketing channels. Here are some of the benefits of B2B social media.

Now that the digital portion of the customer journey is taking up more time and prominence, it’s critically important to build a B2B website with best practices in mind. In this post, we’re going to focus on the best practices that a marketer — not a digital designer or developer — can control to help create a successful digital presence.

Andrea Simrell, public relations director for VantagePoint Marketing, has been named to Greenville Business Magazine’s “Best & Brightest 35 and Under” list.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has hired Jared Kelowitz as director of business development.