Our perspective at VantagePoint

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3 Advertising Resolutions for the New Year

I encourage you to look at 2019 as a year of opportunity. If you aren’t happy with the outcome of your adverting initiatives from the last year, make a resolution to switch things up!

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Big problem? Think smaller | 3 small projects that helped address big obstacles

Over the past year, we’ve helped clients address various issues through a variety of tactics. But as I reflect on 2018 success stories, there are several projects that stand out for helping to solve a problem in a unique way. Here are three “small” examples.

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Why creative European holiday ads “win Christmas”

Unlike the two law firm commercials I watched this weekend, European marketers take the time to create and design absolutely gorgeous, epic storytelling ads that not only advertise but often serve to bolster the spirit of the season. I’ve compiled a few of my favorite examples here. So from me to you, Merry Christmas!

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3 Vital Questions to Consider During Tradeshow Planning

Tradeshow prep season is upon us. What big picture questions do you need to answer before you get down to the nitty-gritty details? Here are a few of the most critical strategic questions to ponder as you begin planning:

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Social Media Lead Generation: Is It For Real?

Claims of lead generation through social media tend to conjure the same questions and disbelief that one gets when watching a late-night infomercial: “Does that really work? There’s no way that works.”

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