Our perspective at VantagePoint

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Failure to Launch: The Cost of Ineffective B2B Product Launches

With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

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Popeyes Pandemonium: What chicken can teach us about viral content

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. In its wake, we’ve heard plenty of questions around how something “goes viral.” Here’s what you need to know.

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How to Sustain Your Content Marketing Program? Delegate.

Content marketing can be overwhelming. If there’s one tip I could give you to help sustain your content marketing program, it’s this: delegate.

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A Guide to POS Marketing in Foodservice Environments

To reach today’s consumers, POS marketing tactics should be both familiar and attention grabbing. Here are a few POS marketing strategies we recommend. 

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3 Reasons You Should Be Using AI for B2B Marketing

More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

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