VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently obtained Gold-Level Certification in SharpSpring’s partner certification program for its VantagePoint 365 digital sales and marketing automation platform. To date, VantagePoint is the only agency in South Carolina to receive this distinction.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has promoted two client services associates: Angie McEldowney to director of client services and Collin McElhannon to account manager.

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

We spoke with James Camacho about what manufacturers can do to get on a consultant’s radar — and stay there. Here are seven mistakes Camacho says manufacturers make when trying to get their equipment specified.

Sharp economic downturns like the one triggered by the COVID-19 pandemic can pose significant challenges for businesses of all kinds. But companies that think long-term and continue to invest for the future fare better both during and after the economic crisis.