Our perspective at VantagePoint

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Work With Food? 4 Social Media Mistakes to Avoid

Businesses in the food industry — whether restaurant, hotel, food manufacturer or more — can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal. But watch out for these four common pitfalls.

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5 B2B Product Launch Ideas That Actually Work

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.

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7 B2B marketing influencers you should be following on Twitter [#MPB2B edition]

Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

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How Strong Copy Makes Us Believe the Impossible

Great copy does more than sell. It inspires us to consider the world differently.

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Failure to Launch: The Cost of Ineffective B2B Product Launches

With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

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