Email list building isn’t about acquiring any contact information; it’s about having the right contact information. Here are some best practices for email list building that will set your email marketing initiatives up for success.

While there is much speculation around the landscape of “cookieless” advertising, there is no real need to worry. Brands must, now more than ever, rely on actionable, first-party data and connect with users through regular, cross-channel, consent-driven engagement points.

B2B marketers and sales teams are accustomed to acquiring leads in many ways, including tradeshows, trade media tactics, webinars, emails, gated content and other web-based forms. Another option for both acquiring and even nurturing potential leads that’s not quite as mainstream yet is the utilization of chatbots.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently promoted two associates: Amy Clarke Burns to public relations manager and Sarah Kuzmic to art director.

Case studies are an opportunity way to breathe life into what might otherwise be a staid (and context-free) guide to a product’s features and benefits. But turning a customer success story into a good case study isn’t a foolproof process. Here are three B2B case study best practices that will give your target audience an irresistible reason to talk to you.