What if you could know ahead of time how your audience will react to a specific ad or even a product launch? Concept testing, not crossing your fingers, is the best way to know whether something new will resonate.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, was named as one of the Best Places to Work in South Carolina in the small/midsized employer category.

When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.

At the end of each year we’re inundated with foodservice trends on every front. But do these predictions ever come to fruition? Let’s take a look at whether these predictions came true or missed the mark.

Every profession has specialized vocabulary, and graphic design is no different. It would be beneficial to familiarize yourself with some of the more common design terms to keep your projects running smoothly.