Case studies are an opportunity way to breathe life into what might otherwise be a staid (and context-free) guide to a product’s features and benefits. But turning a customer success story into a good case study isn’t a foolproof process. Here are three B2B case study best practices that will give your target audience an irresistible reason to talk to you.

Fresh ideas are the lifeblood for just about every business, whether for your next product or your next marketing campaign. But how do you come up with the ideas you need quickly and effectively? That’s where brainstorming comes in. Whether individually or as a group, there’s no faster way to generate creative ideas than brainstorming.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has hired Mary Helen Kelly as account executive.

Google has announced that their Page Experience algorithm update will launch sometime in May 2021. What exactly should we know about this update and how can we prepare for it? Read on to find out.

Here are five B2B customer service best practices for the coming year, focusing on customer relationships and maintaining a balance of delivering on promises while making your customers feel supported.