Celebrating our 25th anniversary this fall has caused us to look back on the passing of time and various aspects of the company that have grown and changed. As part of the creative team, I’ve been involved in many of the logo changes over the years. Let’s take a look at how our logo has changed.

As we celebrate our 25th anniversary, we asked the team what advice they’d received that has stuck with them over the years. Here are 25 favorites.

While certain words can drive different results from market to market, there’s something even more fundamental at play, and foodservice marketing is no exception — namely, not “what” but “who.” Targeting the right audience in the first place is the foundation of any successful messaging strategy.

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, marks its 25th anniversary this fall.

Think for a second. What would your brand look like if it had a Tinder profile? Could you make a consumer stop dead in the middle of their feverish left-swipe spree, or would you get swiped into the “meh, maybe next time” category?