Our perspective at VantagePoint

Let your customers choose

Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched […]

A great product doesn't guarantee market success

It’s still very easy to fall into the trap of thinking that if you develop a great product, everything else will just take care of itself. Very recently I was in a meeting and listened to a CEO of a company confess that his product wasn’t selling like he thought it should. He said that […]

10 Ideas for News Release Topics

Perhaps you’ve just come across a news story like “Cash for Clunkers Lifts Auto Sales” or “Audi Outperforms U.S. Import Luxury Sector,” and you’re wondering how to get the same visibility for your company. Of course, developing and distributing a press release is still one of the most basic ways to reach the public. While […]

Marketing Content That Works: 5 Pitfalls to Avoid

We all know that content is king. For B2B marketers, it’s especially true. Good B2B marketing content can help to draw potential buyers through the ever-lengthening buying cycle. And allow them to do so on their own terms. But how can you ensure you are delivering relevant and valuable content? Content that will (hopefully) ultimately […]

5 logo design crutches

You’re stumped. You need to design a logo, but the creative half of your brain has just decided to take its summer vacation. No ideas. Zip. Zero. Nada. It’s happened to the best (and worst) of us. So what do you do? Try these 5 shortcuts to see if one of them might help inspiration […]

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