Our perspective at VantagePoint

The Difference Between Social Media and Your Website

I listened to a webinar today that focused on public relations planning considerations for 2010. During this webinar, which was presented by Vocus, the speaker reviewed results from a recent survey completed by Vocus subscribers. For those who don’t know, Vocus is an online media research and tracking tool that is used by public relations […]

Keeping Up With The Joneses

It’s lunchtime, but I’m not eating now. So to fill the void, I’m posting about food. Well, to clarify, I’m not really writing about food, rather I’m writing about drinks that wish they were food.

“Look out for that Droid!” – product launch marketing that bombs?

You’ve probably heard that Motorola, Verizon and Google have introduced the Droid phone. By all accounts, it’s a very strong smartphone, with great integration with other Google products (e.g., Gmail, Google contacts, etc.). (Here’s a 16-minute podcast review by local technology expert Phil Yanov.) But the advertising? Well, it’s been all over the map.

Remember the Basics During 2010 Planning

It’s November, which means that we are gearing up for 2010 planning sessions for VantagePoint and our clients. This past year, many marketing budgets were adjusted by shifting dollars from traditional advertising to digital and online methods. Moving into 2010, we expect this trend to continue. And how could it not, with social media tools […]

5 steps to Transformer-ing your brand

On Saturday, four Transformers came to my door. Of course, they were between the ages of 5 and 10, and it was Halloween, but still. They were there. My oldest son has watched the first movie so many times he knows the dialogue, and he rushed out to pick up the latest movie on DVD […]

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