Our perspective at VantagePoint

Marketing that does some good

My kids have a couple of days off school very soon, and so we decided to take a brief trip to Charleston. During my planning, I was reminded about a very clever billboard campaign for Outhouse Springs bottled water that we encountered while we were there several years ago. Yes, it was a real product, […]

Where does social media fall – marketing or PR?

It’s a common question for companies that are testing the waters of social media: should social media efforts fall under the responsibility of marketing? Or of public relations? If you look at some traditional definitions, the answer becomes a bit clearer.

A valuable marketing lesson from my lunch

So I decided to go to McDonalds for lunch. I only go a couple of times a month, but I had a coupon for their new 1/3-pound angus burger. And I’d seen an ad on TV. And an ad in the newspaper. Yes, the Mickey-D’s marketing machine was working on me – until it crashed […]

Who says social media and b-to-b marketing don’t mix?

We’ve long suspected it would happen and that it wasn’t just a fad for consumer marketing. And now there’s evidence to prove our suspicions: according to the most recent (July 20, 2009) issue of BtoB magazine, social media use is soaring — up nearly 400% — among b-to-b marketers.

Maximizing your trade show investment

Trade shows can be a great way to generate sales leads or an opportunity to check out your competition, but are you maximizing the investment you’re making? When planning for your next trade show, don’t forget to engage the media. Trade shows are heavily attended by the media so that they can stay on top […]

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