Our perspective at VantagePoint

5 steps to increase media coverage

Unlike traditional advertising where you know you’ll get what you pay for, media coverage through public relations is never guaranteed. When you purchase a radio spot, television commercial or print ad, you know exactly when and where you message will appear. You also get to control the message. With public relations, however, it’s not that […]

VantagePoint wins 31 BMA awards!

We were thrilled to learn last night that we had been honored with 31 awards at the annual BMA Carolinas ProAd awards, including Best of South Carolina, Best of Show, and Agency of the Year! This competition, sponsored by the Business Marketing Association, honors work that shows outstanding creativity, sound strategy, and measurable results. We […]

Customers are people too

In the world of B2B marketing, it’s frighteningly common to find a certain style of design, of communication, of interacting with potential customers. It goes something like this: In big, black, industrial sans-serif type, preferably Futura or Helvetica (or perhaps Gill Sans if we’re feeling frisky), we shout . . .

Let your customers write your next communication

You’ve been working on your new product or service for months. Or maybe years. You’re really excited about it, and want to tell the whole world about every last feature you packed into your new offering. The problem is that customers don’t buy features. They buy benefits. They buy answers to their problems. So how […]

Did you know?

One of the many benefits of being a member of PRSA is receiving their monthly Tactics publication, which is full of up-to-date information and PR best practices. On the front page of each issue there is a section titled, “Did you know?” Every month, it quickly highlights a recent research study, covering a wide range […]

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