Our perspective at VantagePoint

Going straight to the source(s)

In the August issue of PRSA’s monthly periodical, Public Relations Tactics, I came across some interesting statistics provided by the Arketi Group. Simply put, the research shows the percentage of business journalists that utilize various sources for story ideas.

Cycling and The Shack

As an avid cyclist and a creative and branding professional, it was with great interest that I watched those two worlds collide last week. The facts are these: RadioShack recently teamed up with Lance Armstrong’s LiveStrong organization to sponsor Lance’s cycling team next year. And RadioShack has decided its current brand needed an update.

Getting Whitepapers To Work For You

You know whitepapers offer a number of benefits. They can help you: establish thought leadership, position your company as a valuable resource, provide education, and/or deliver a business case. They can also be an effective tool in demand generation programs, offering a “safe” entry point for prospects to begin to engage with you. But how […]

Happy Bonza Bottler Day!

“What?” you ask. “Bonza who?” Yes, it’s a real holiday — at least according to several internet sites. And it’s the only holiday that occurs twelve times a year. Bonza Bottler Day is when the number of the month and the number of the day of the month are the same, e.g., January 1st, February […]

An easy way to shorten sales cycles

How do you shorten sales cycles? Simple: be where your customers are looking. MarketingSherpa recently investigated how decision makers and influencers get information about products and services, and their findings show that customers are looking in different places than before – which has important implications for marketers.

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