Our perspective at VantagePoint

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12 Tips for Marketing Campaign Brainstorming

Fresh ideas are the lifeblood for just about every business, whether for your next product or your next marketing campaign. But how do you come up with the ideas you need quickly and effectively? That’s where brainstorming comes in. Whether individually or as a group, there’s no faster way to generate creative ideas than brainstorming.

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Mary Helen Kelly Joins VantagePoint as Account Executive

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has hired Mary Helen Kelly as account executive.

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Preparing for the Page Experience Update: What to Know About Google’s Changing Algorithm

Google has announced that their Page Experience algorithm update will launch sometime in May 2021. What exactly should we know about this update and how can we prepare for it? Read on to find out.

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5 B2B Customer Service Best Practices to Focus on in 2021

Here are five B2B customer service best practices for the coming year, focusing on customer relationships and maintaining a balance of delivering on promises while making your customers feel supported.

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In-house marketing vs. agency: 6 things to consider

Is working with an agency the right next step for you or should you expand your internal team? While you debate in-house marketing vs. agency, here are some factors to consider.

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