Our perspective at VantagePoint

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Aftermarket support and 3 other roles a parts distributor can serve for B2B manufacturers

Working with manufacturers, service agents and end users, parts distributors are an integral “go between” and provide insight among various channel members and end users. We’ve outlined four primary roles parts distributors can play and how they benefit B2B manufacturers.

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Dana Strub Joins VantagePoint as Account Manager

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has hired Dana Strub as account manager.

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VantagePoint Named Gold SharpSpring Partner

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, recently obtained Gold-Level Certification in SharpSpring’s partner certification program for its VantagePoint 365 digital sales and marketing automation platform. To date, VantagePoint is the only agency in South Carolina to receive this distinction.

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VantagePoint Promotes Two in Client Services

VantagePoint Marketing, a nationally recognized business-to-business marketing agency, has promoted two client services associates: Angie McEldowney to director of client services and Collin McElhannon to account manager.

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Optimizing your B2B marketing budget in an economic downturn

During times of economic hardship, your B2B marketing budget is likely stretched as much as possible. You want to employ marketing tactics that will give you “the most bang for your buck,” as they say. Fortunately, there are some adjustments you can make that will help you make the most of what you have and keep your brand top of mind — even in an economic downturn.

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