Our perspective at VantagePoint

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Preparing for the Page Experience Update: What to Know About Google’s Changing Algorithm

Google has announced that their Page Experience algorithm update will launch sometime in May 2021. What exactly should we know about this update and how can we prepare for it? Read on to find out.

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5 B2B Customer Service Best Practices to Focus on in 2021

Here are five B2B customer service best practices for the coming year, focusing on customer relationships and maintaining a balance of delivering on promises while making your customers feel supported.

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In-house marketing vs. agency: 6 things to consider

Is working with an agency the right next step for you or should you expand your internal team? While you debate in-house marketing vs. agency, here are some factors to consider.

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How to Prove the Benefits of B2B Marketing

Marketing and sales should be symbiotic — both working in harmony with a company’s business objectives. The benefits of B2B marketing can only be realized when marketing leadership and investment work together.

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Why B2B Brand Awareness Campaigns Should Take a Page from the B2C Playbook

Winning B2B brand campaigns don’t focus solely on the rational — they lean into the emotional, embrace creative means of storytelling, and don’t shy away from a “long-play” view of brand building, following what successful B2C companies have been doing for decades.

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