Our perspective at VantagePoint

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Which B2B Content Marketing Metrics Should I Measure?

Don’t let the task of selecting relevant KPIs keep you from accurately measuring your content marketing efforts. Determining the KPIs based on your overall objective will set you down the right path — one that leads to success you can quantify.

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How to Write Better Email Subject Lines (And What Not to Do)

While there’s no guarantee that any subject line will work every time, here are some writing rules that can vastly improve your odds of getting those emails opened.

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VantagePoint Marketing Hires Director of Digital Strategy

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Damien Pierce as director of digital strategy.

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3 Nitty-Gritty Tactical Questions for Tradeshows

Having a booth space at a tradeshow is often a massive investment of time and resources. Use the tips below as a starting point to help your tactical execution maximize your investment.

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Hail to the Copywriters

Marketing copy just doesn’t write itself. (Nor do plays, movies, or Netflix shows, but that’s another blog for another day.) But even as a creative with a pretty good deal of writing experience under my belt, sometimes I forget that.

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