Our perspective at VantagePoint

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Kristina Albert Joins VantagePoint as Account Coordinator

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Kristina Albert as account coordinator.

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The Future of Marketing Tech [Guest Blog]

As technology continues to advance, brands must remain on high alert to meet their target audiences where they are. Here’s what you need to know about the future of marketing technology.

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Andrea Simrell Earns Accreditation in Public Relations, Is Promoted to Director

Andrea Simrell, newly promoted to public relations director for VantagePoint Marketing, has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation.  

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5 statistics that support a B2B content marketing strategy

Whether looking to shape public opinion, strengthen brand awareness or demonstrate thought leadership, content marketing efforts that are rooted in strategy can provide value to your audience and differentiate you in the market.

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Designing Your Booth: NAFEM Takeaways

It’s true that foodservice equipment can sometimes look like the proverbial “stainless steel graveyard,” but there are certainly strategies you can employ to make your equipment more visually appealing. Here’s some advice based on my recent experience at NAFEM.

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