Our perspective at VantagePoint

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Color Psychology behind Bridesmaid Dresses… and Marketing

Understanding color principles, color perceptions and the reason consumers are choosing a certain color can assist in creating your own unique brand essence. Here’s how color psychology might be impacting your brand.

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B2B Direct Mail: Do We Even Need it Anymore? (Spoiler: Yes!)

Direct mail is alive and well, and there are many ways this tactic makes strategic sense for B2B companies. Take a look at some examples.

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When Tracking KPIs, Beware Analysis Paralysis

When sharing your reports, be sure to watch out for analysis paralysis. Decision makers need something they can understand: less data, more clarity.

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The Language of Food: Consumers Want to Hear the Hits

Lately I’ve been considering some of the advertising language that flies past our ears every day — especially when it comes to describing and marketing food. At any given time, there seems to be a list of hits that consumers want to hear over and over again.

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Kristina Albert Joins VantagePoint as Account Coordinator

VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Kristina Albert as account coordinator.

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