Our perspective at VantagePoint

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3 Reasons You Should Be Using AI for B2B Marketing

More marketers are turning to AI to streamline their process and get the most out of their analytics. Here are three reasons you should be using AI as your handy multi-tool to construct, adjust and expand your B2B marketing campaigns.

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Graphic Design Trends for 2020

As designers, we never want to be caught on the wrong side of a trend. We *try* to stay on top of what all the cool kids are doing by keeping an eye on what’s hot. Here are five graphic design trends for 2020 that our team is seeing.

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5 Things to Do Right Now to Improve Your Email Marketing

How can you create emails that stand out in such an overcrowded space? Here are five changes you can make right now to improve your email marketing.

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How to measure the success of your digital marketing campaigns

When it comes to measuring the performance of your digital marketing efforts, there are two kinds of metrics: numbers that drive business decisions and everything else. Unfortunately, we don’t always geek out on the right ones.

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3 Ways Your Copy Can Work Harder

Here are three ways that every piece of marketing or promotional copy can work harder to engage readers and turn prospects into customers.

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