Our perspective at VantagePoint

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7 B2B marketing influencers you should be following on Twitter [#MPB2B edition]

Fresh from the recent Marketing Profs B2B Forum, here are seven B2B marketing influencers you should definitely follow on Twitter for key marketing insights and news.

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How Strong Copy Makes Us Believe the Impossible

Great copy does more than sell. It inspires us to consider the world differently.

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Failure to Launch: The Cost of Ineffective B2B Product Launches

With a new product launch, your brand credibility and potential sales are on the line. Here’s the true cost of ineffective B2B product launches.

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Popeyes Pandemonium: What chicken can teach us about viral content

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. In its wake, we’ve heard plenty of questions around how something “goes viral.” Here’s what you need to know.

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How to Sustain Your Content Marketing Program? Delegate.

Content marketing can be overwhelming. If there’s one tip I could give you to help sustain your content marketing program, it’s this: delegate.

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