Our perspective at VantagePoint

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3 Marketing Resolutions You Can Actually Keep

Personal disappointments don’t have to dissuade us from committing to professional improvement this year ― but maybe this time, let’s set goals we know we can accomplish. Here are a few suggestions for “low bar” marketing resolutions to improve your company’s marketing fitness in 2020.

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How To Leverage Customer Success Stories

In the foodservice industry, it can be tricky to know how best to leverage customer success stories. Here are three ideas that have worked for our clients you can make your own.

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Effective Copy Starts With Counting Sheep

When it comes to writing effective copy, trust matters now more than ever. We’re not just telling a story, we’re having a conversation with people — we’re talking, we’re listening and, hopefully, we’re understanding.

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A Baby, a Cat and a Hunter Walk Into a Bar

How can creators win the war for our attention? Sometimes even the best and brightest in the business don’t know what will and will not be a success. Let me tell you a tale of the baby, the cat and the hunter.

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