Our perspective at VantagePoint

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How to Prove the Benefits of B2B Marketing

Marketing and sales should be symbiotic — both working in harmony with a company’s business objectives. The benefits of B2B marketing can only be realized when marketing leadership and investment work together.

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Why B2B Brand Awareness Campaigns Should Take a Page from the B2C Playbook

Winning B2B brand campaigns don’t focus solely on the rational — they lean into the emotional, embrace creative means of storytelling, and don’t shy away from a “long-play” view of brand building, following what successful B2C companies have been doing for decades.

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B2B SEO Strategy: How to optimize your site and solve your customers’ pain points

No matter what your B2B SEO tactics are, satisfying search intent should be your number one priority. Focus on understanding what your audience needs and then provide the solution that resolves their most immediate pain point. Optimizing for users rather than search engines let’s you design a strategy that attracts more users — before and after the click.

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Considerations for Building a Loyalty Program for B2B Customers

Some might consider loyalty programs to be only a B2C tactic. However, when done correctly, a loyalty program for B2B customers can be an impactful, sales-driving tool that can directly influence the customer experience.

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The Real Benefits of B2B Social Media for Marketers

It’s easy for B2B brands to dismiss social media. However, not only do B2B companies benefit from social media tactics, but it could be one of their most effective marketing channels. Here are some of the benefits of B2B social media.

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