Sharp economic downturns like the one triggered by the COVID-19 pandemic can pose significant challenges for businesses of all kinds. But companies that think long-term and continue to invest for the future fare better both during and after the economic crisis.

A quick, game-time review of every ad in the 2020 Super Bowl Our writer’s favs? Google and Amazon Alexa.

Digital ads make it easy for anyone to get attention with a strong ad. In fact, four of the best 2019 holiday ads weren’t found on a TV commercial.

Every product is unique, but perhaps these B2B product launch ideas we’ve recommended for our clients’ new products can spark inspiration for yours.

Great copy does more than sell. It inspires us to consider the world differently.

It’s important to develop buyer personas to understand what is motivating your key decision makers both emotionally and rationally. Knowing what appeals to audiences helps companies craft specific messages that can turn shoppers into buyers.