A marketing automation campaign creates a personalized journey which is a viable option for lead generation and growth, but it can feel like a daunting task. Here are five things I learned from working on my first, full-blown marketing automation campaign.

Having been in media for 18 years, I’ve seen some frightening media plans in my time. I’m telling you, they are bone chilling. Here’s what not to do.

Recent industry statistics have shown that as much as 70 percent of us have made a purchase based on direct mail. From my perspective on the writing side, here are a few approaches that have yielded successful direct mail campaigns in the past:

When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.

Through the years I’ve come to realize that the only rule for putting pen to paper is that there are no rules. It may sound counterintuitive, but I believe this no-rules approach to copywriting is actually a best practice in and of itself.

When every exhibitor is vying for attention with over 60,000 registrants it’s hard to make real connections and, often to have real conversations. After 13 years attending the National Restaurant Association (NRA) Show, I have a few recommendations for helping your brand make an impact.