Category: Advertising

VantagePoint’s annual Super Bowl commercial review

Marketing Lessons from the World of Coca-Cola

Over the Christmas holiday, I took some time off to see my family in Atlanta. While I was there, I treated my dad to a day at the new World of Coca-Cola at Pemberton Place in Centennial Olympic Park. Having grown up in Atlanta, the headquarters of Coca-Cola, I’ve always preferred Coke over Pepsi. And […]

A Fresh, “Quick” Idea for Direct Mail

Despite the internet and wide use of e-mail, direct mail is still one of the leading marketing tools used by businesses. In a recent survey by the CMO Council, eighty-four percent of respondents produce print collateral. Fifty-seven percent of those respondents specified that they use direct mail as a marketing tool. From personal experience, I […]

VantagePoint Marketing wins 34 BMA awards, including Agency of the Year

We were thrilled to be honored with 34 awards last night from the BMA Carolinas — including our 4th Agency of the Year award.     In a fun spy-themed party in downtown Charlotte, MC’d by Chad Hartman and Kamran Popkin, we won 4 gold awards, 16 silver awards, 13 bronze awards, and the coveted […]

Back to School

While the calendar says we’re just over a third of the way through summer, and the ever-rising mercury makes us feel we’re well into the middle of the season, newspaper circulars, magazine editorials and TV commercials already have us looking into fall. It’s hard to believe that family vacations, swimsuits and fireworks will soon be […]

May the best integrated campaign win

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