Category: Advertising

VantagePoint Marketing named a national “Top Agency”

Please, speak in plain English!

Allow me to climb on a soapbox for just a minute. Here’s my beef: the people you market to? They’re just that — people. They communicate all day long in people words, words like “take out the trash” and “what time is dinner” and “hey, stay in your lane.” But for some reason, when it’s […]

Swash it out…

I have to focus hard not to roll my eyes when I hear for the umpteenth time about how customers buy holes not drills… Even with this knowledge drilled into me for years as a development engineer and later as a product manager (thankfully no holes), it is still so easy to fall into the […]

5 great B2B creative ideas

As any good creative does, I’m constantly on the lookout for ideas and inspiration from others in the B2B space. True, there’s plenty of inspiration in the consumer space as well, but sometimes you just want to see what ideas another B2B marketer came up with while facing similar challenges. Here are 5 of my […]

My Super Bowl commercial review

4 ways for your marketing to fail in 2010

A few weeks ago, Advertising Age columnist Tim Williams wrote an excellent article about 15 risks that agencies can’t afford not to take. (The link is to a pdf file, as the Ad Age column is now behind a subscription wall.) We’ve been discussing this article here at VantagePoint recently, and it occurred to me […]

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