Category: Advertising

Get the Big Picture at the Big Apple–Literally

Effectively grabbing the attention of their target market, American Eagle executed a well-thought marketing plan to help launch their new flagship store in Times Square: give customers 15 seconds of fame.

Gnarly, dude: a recent project

“Look out for that Droid!” – product launch marketing that bombs?

You’ve probably heard that Motorola, Verizon and Google have introduced the Droid phone. By all accounts, it’s a very strong smartphone, with great integration with other Google products (e.g., Gmail, Google contacts, etc.). (Here’s a 16-minute podcast review by local technology expert Phil Yanov.) But the advertising? Well, it’s been all over the map.

Would you use your website to advertise for someone else?

Over the weekend I was shopping with my wife for some storage boxes for vacation keepsakes. (Don’t ask. It’s too complicated. The short version is that I like to keep memories from our annual family vacations, but I’m too lazy to bother with trying to create scrapbooks.) We looked at the usual suspects – A.C. […]

Is the testimonial dead?

When we’re brainstorming ideas for an ad, one of the old “standbys” is to use some sort of testimonial. Now, for those of us creatives who regard ourselves as “original thinkers” (whether we really are or not is highly debatable, but that’s a topic for another blog), the idea of a testimonial usually sends shivers […]

When an F1 sponsorship crashes

While watching Speed’s coverage of the Formula 1 race in Singapore this past weekend, I noticed that the Renault cars were missing a major component: the giant ING sponsor logo. Most of us American sports fans missed the drama a couple of weeks ago while we were busy with football and baseball, but basically one […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics