Christmas is almost a week away, which means holiday greetings are coming in at a steady pace. While I’ve been receiving traditional Christmas cards in the mail, I’ve also been getting digital messages from friends, colleagues and business associates. One email I received contained an image of the entire company, another had the look of […]
Effectively grabbing the attention of their target market, American Eagle executed a well-thought marketing plan to help launch their new flagship store in Times Square: give customers 15 seconds of fame.
You’ve probably heard that Motorola, Verizon and Google have introduced the Droid phone. By all accounts, it’s a very strong smartphone, with great integration with other Google products (e.g., Gmail, Google contacts, etc.). (Here’s a 16-minute podcast review by local technology expert Phil Yanov.) But the advertising? Well, it’s been all over the map.
Over the weekend I was shopping with my wife for some storage boxes for vacation keepsakes. (Don’t ask. It’s too complicated. The short version is that I like to keep memories from our annual family vacations, but I’m too lazy to bother with trying to create scrapbooks.) We looked at the usual suspects – A.C. […]
When we’re brainstorming ideas for an ad, one of the old “standbys” is to use some sort of testimonial. Now, for those of us creatives who regard ourselves as “original thinkers” (whether we really are or not is highly debatable, but that’s a topic for another blog), the idea of a testimonial usually sends shivers […]