When it comes to advertising, how something is communicated is just as important as what is being said. You can have the best content in the world, but if your creative assets don’t grab the attention of the target audience, the message will be missed.
Through the years I’ve come to realize that the only rule for putting pen to paper is that there are no rules. It may sound counterintuitive, but I believe this no-rules approach to copywriting is actually a best practice in and of itself.
When every exhibitor is vying for attention with over 60,000 registrants it’s hard to make real connections and, often to have real conversations. After 13 years attending the National Restaurant Association (NRA) Show, I have a few recommendations for helping your brand make an impact.
At its core, B2B messaging should still come from a very personal, approachable place. After all, we’re only human, right?
Millennials are playing a bigger and more prominent role in B2B buying decisions than ever before. As a millennial myself, I thought I would share some helpful ways you can capture the attention of this prominent audience.
Good old fashioned beef, pork and poultry may still rule the protein world, but they are increasingly appearing in non-traditional ways. Here are a few things trending in the meat and poultry scene.