Category: Branding

Why B2B Brand Awareness Campaigns Should Take a Page from the B2C Playbook

Winning B2B brand campaigns don’t focus solely on the rational — they lean into the emotional, embrace creative means of storytelling, and don’t shy away from a “long-play” view of brand building, following what successful B2C companies have been doing for decades.

Brand Identity Failures and Successes

Brand identity can sometimes be hit or miss. Here are some hits — and some misses — from recent brand transformations and developments.

Foodservice Branding Cheat Sheet: 5 Steps to Stay Both Consistent and Exciting

Strong foodservice branding looks like finding the right place to stand between two polar opposites: Consistent and reliable — or innovative and exciting? This guide will help you decide which direction to take your brand image.

Graphic Design Trends for 2020

As designers, we never want to be caught on the wrong side of a trend. We *try* to stay on top of what all the cool kids are doing by keeping an eye on what’s hot. Here are five graphic design trends for 2020 that our team is seeing.

Hail to the Copywriters

Marketing copy just doesn’t write itself. (Nor do plays, movies, or Netflix shows, but that’s another blog for another day.) But even as a creative with a pretty good deal of writing experience under my belt, sometimes I forget that.

My Big, Fat Greek Branding Strategy — 3 Tips for Lead Generation

Leads are the head, but branding is the neck, and branding can turn the head any way it wants. Here are three tips to make sure your branding supports your lead generation efforts.

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