Category: Branding

Brand Identity Failures and Successes

Brand identity can sometimes be hit or miss. Here are some hits — and some misses — from recent brand transformations and developments.

Foodservice Branding Cheat Sheet: 5 Steps to Stay Both Consistent and Exciting

Strong foodservice branding looks like finding the right place to stand between two polar opposites: Consistent and reliable — or innovative and exciting? This guide will help you decide which direction to take your brand image.

Graphic Design Trends for 2020

As designers, we never want to be caught on the wrong side of a trend. We *try* to stay on top of what all the cool kids are doing by keeping an eye on what’s hot. Here are five graphic design trends for 2020 that our team is seeing.

Hail to the Copywriters

Marketing copy just doesn’t write itself. (Nor do plays, movies, or Netflix shows, but that’s another blog for another day.) But even as a creative with a pretty good deal of writing experience under my belt, sometimes I forget that.

My Big, Fat Greek Branding Strategy — 3 Tips for Lead Generation

Leads are the head, but branding is the neck, and branding can turn the head any way it wants. Here are three tips to make sure your branding supports your lead generation efforts.

How two successful restaurants demonstrate their brand through delivery

As convenience becomes more essential to our fast-paced society, the popularity of getting restaurant meals delivered is on the rise. But delivering food out of context of the normal restaurant experience creates some interesting questions related to branding.

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