Category: Branding

5 steps to Transformer-ing your brand

On Saturday, four Transformers came to my door. Of course, they were between the ages of 5 and 10, and it was Halloween, but still. They were there. My oldest son has watched the first movie so many times he knows the dialogue, and he rushed out to pick up the latest movie on DVD […]

Branding lessons from Saturn

It was a sad day when GM announced last week that it was finally pulling the plug on Saturn. When the brand was launched, the company was carefully planned and its marketing orchestrated to create something dramatically different – and it worked (back in the early 90s, at least). What did Saturn do? And is […]

Cycling and The Shack

As an avid cyclist and a creative and branding professional, it was with great interest that I watched those two worlds collide last week. The facts are these: RadioShack recently teamed up with Lance Armstrong’s LiveStrong organization to sponsor Lance’s cycling team next year. And RadioShack has decided its current brand needed an update.

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