A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.
Lent is the busiest season for the country’s leading seafood chains, but Long John Silver’s has outlined plans to move forward with a significant “brand transformation” long after the pre-Easter rush subsides.
Customer research studies are one of the most valuable ways to provide insight to a brand’s performance. Here are some frequently asked questions on how to best design, administer, deploy and analyze research studies.
The brand landscape is constantly changing. Big names rise and fall. It’s a scary brand world out there, especially when it seems like a lot of the affecting factors are out of your control. The good news is that there are practical things you can do to keep your brand fresh, interesting, and ultimately ascendant — all without a major brand overhaul.
As B2B marketers, it’s easy to have moments of jealousy toward trendy consumer brands. But there’s no need for the marketing side eye. We’re still marketing to people, just like those consumer brands are, and success is about finding the right balance of creativity and strategy to ensure we’re speaking to their emotions and their more business-focused logic.
There are a number of potential points of influence in the B2B buyer journey, and it’s crucial for marketers to address as many of these points as possible.