Category: Content Marketing

Marketing automation in B2B | 3 ideas to get started

Marketing automation can be a valuable tool for B2B marketers. It can also feel overwhelming. Here are three ways to give marketing automation a test run to boost your marketing success.

Lessons from the Top 10 QSR Twitter Accounts

Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.

Here we are now, entertain us | A plea for entertaining content marketing

What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.

Don’t Let “Thought Leadership” Become a Buzzword: Creative B2B Content Marketing Examples

“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to help exemplify outstanding thought-leadership programs.

Three reasons copywriting for B2B is different (or not at all)

At its core, B2B messaging should still come from a very personal, approachable place. After all, we’re only human, right?

The Secret’s in “The Sauce” – Recapping McDonald’s recent podcast

A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.

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