Though Twitter is vast, several QSR brands have harnessed its power. Over the past few years, we’ve seen a number of chains establish themselves as industry leaders and innovators on the platform. Here’s what we can take away from the top 10 QSR social media accounts.
What’s missing from most B2B marketing repertoires is entertaining content. There are two major reasons B2B companies should produce entertaining content: emotional appeal and shareability.
“Thought leadership” may be on the dangerous precipice of becoming a buzzword, disconnected from the strategy and reasoning that helped this phrase rise to power in the last few years. But some rock-star brands continue to exemplify outstanding thought leadership strategy.
At its core, B2B messaging should still come from a very personal, approachable place. After all, we’re only human, right?
A podcast might not be the best approach for every company, but it worked for McDonald’s. The company created a three-episode investigative podcast, “The Sauce” ― chronicling the story of what happened when they brought back their coveted Szechuan sauce.
Today’s online media, namely social media, is just beginning to hit its stride with live content. These statistics show that social media is not only worth the investment but also why we’ll be seeing much more of it in the near future.