Category: Content Marketing

Designing Emails? Keep the Mobile Masses in Mind

According to a recent report by Yesmail Interactive, nearly half of all marketing emails are opened on mobile devices.   That’s a serious stat to consider with some major implications.   And it begs the question, with nearly half of your email recipients considered mobile viewers (and you can expect those numbers to continue rising), […]

A Social Media Lesson From Johnny Football

Who says social media and b-to-b marketing don’t mix?

We’ve long suspected it would happen and that it wasn’t just a fad for consumer marketing. And now there’s evidence to prove our suspicions: according to the most recent (July 20, 2009) issue of BtoB magazine, social media use is soaring — up nearly 400% — among b-to-b marketers.

Getting Whitepapers To Work For You

You know whitepapers offer a number of benefits. They can help you: establish thought leadership, position your company as a valuable resource, provide education, and/or deliver a business case. They can also be an effective tool in demand generation programs, offering a “safe” entry point for prospects to begin to engage with you. But how […]

Let your customers choose

Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched […]

Marketing Content That Works: 5 Pitfalls to Avoid

We all know that content is king. For B2B marketers, it’s especially true. Good B2B marketing content can help to draw potential buyers through the ever-lengthening buying cycle. And allow them to do so on their own terms. But how can you ensure you are delivering relevant and valuable content? Content that will (hopefully) ultimately […]

Sign-up for Special Content

Gain unlimited access to case studies, white papers, and more.

This feature requires that cookies are enabled in your browser
Real Time Web Analytics